Brand Identity

Auditing

Comprehensive brand auditing and identity guidelines include demographics and target audience research. We focus on your brand identity guidelines as tailored to your specific needs and the look and feel you are seeking. We work carefully on defining color pallettes, typography, logo design, and content copy guidelines in order to craft a unique look and feel enhancing your corporate brand voice in order to elevate brand to stand out in a crowded marketplace.

Precedent Research

Exploration of market standards within your demographics and target audience, identifying patterns of success and opportunities for improvement with your online digital presence with focus on positioning and elevating your brand. Close attention to brand look and feel and voice across markets capitalizing on industry trends while providing for your own unique identity.

Logo Design

Logo design extends includes logomarks and wordmarks. Logomarks are more complex and graphical whereas wordmarks are more literal and generally less graphical in nature. A logo is a graphic representation of the company used as a visual identifier and can incorporate elements unique to the company or in reference to the company name. A word mark on the the other hand is generally a stylized version of the company name. to signage and printed materials via our trusted third party vendors or you can use your own. We offer limited in house fabrication of signage.

Comprehensive brand auditing and identity guidelines include demographics and target audience research. We target our brand identity guidelines tailored to your specific needs and the look and feel you are seeking. We work carefully on defining color pallettes, typography, logo design, and content copy guidelines in order to craft a unique look and feel enhancing your corporate brand voice in order to elevate brand to stand out in a crowded marketplace.

Color and typography

When evaluating color and typography as it applies to branding identity design, it can really be thought of as an extension to UX design but UX design really is a subset of brand identity design. Branding include affordances towards print and packaging but more importantly the effect of brand identity guidelines towards color and typography is a wholistic approach to the entirety of th customer experience with the goal to create a common thematic color pallette and related typography with harmony and balance in order to provide a consistent visual language across all customer touch points.